Illustrative image
THINK DELUSA monitoring and evidence desk for the Summit’s follow-through.
Think Delus1 / 13Agenda
Think Delus2 / 13The Nairobi Declaration
A standing coalition to carry the Declaration’s commitments beyond the room in which they were made.
Hosted by Kenya, to follow up and review progress on the commitments themselves.
Championed for establishment by the UN and administered by UNDP, financing trust infrastructure over four years.
To be developed by the Secretariat, with a mechanism for monitoring, tracking and reporting on progress.
The Declaration named instruments with defined work. Instruments need evidence.
Think Delus3 / 13The gap
“What is being said about the Summit, by whom, and is it holding?”
The obligation
Paragraph 25 gives the Secretariat a monitoring, tracking and reporting duty. Paragraph 28 sets the next Summit two years out.
The deadline
The first biennial account will be written from whatever record exists at the time. Records cannot be built retrospectively.
The position today
There is no maintained, evidenced record of the public account of the Summit and its commitments. What exists today is clippings.
Think Delus4 / 13The demonstration
Each item was classified for relevance, frame and tone, and logged in a corpus file with its source, so any figure in this deck can be traced to the item it came from. The largest single source was KBC, with 4 signal items across web, YouTube and Facebook. What follows are the three results that matter.
Think Delus5 / 13Finding one
of keyword-matched content was not about this Summit at all
Think Delus6 / 13Finding two
of signal coverage came from the convenors’ own machinery
Judged by origin, the Summit’s own properties, government channels, partner organisations and amplification pages supplied the largest single share of its coverage.
Think Delus7 / 13Finding three
Three items in the entire corpus asked what happens next. They came from the most credible voices in it.
The Eastleigh Voice, reporting the Summit
“calls out gaps in Kenya’s public accountability”
KICTANet
“trust is not a soft skill”
The delivery question
items pressed delivery. The Desk exists so the Secretariat hears those voices first, in context, with the source attached.
Think Delus8 / 13The product
One subject: the Summit and its follow-through. Kenya and East Africa, Monday to Monday.
Think Delus9 / 13The method
Coverage is classified by the argument it makes, so a brief shows who is persuading and who is merely publishing.
Relevance, frame and tone are assigned against a written classification rubric that your team may inspect.
Any item classed as critical or a reputational risk is checked by a second analyst before it reaches you.
Each quarter, 20 items are re-classified blind and the agreement rate is printed.
Below the 85 per cent floor, the rubric is revised and the revision is recorded. De-duplication and entity resolution happen before anything is counted. That is what removes the 23 per cent.
Think Delus10 / 13The pilot
Think Delus11 / 13Commercials
All prices subject to confirmation Annual contract, if converted: KES 3,540,000
Included
Daily digests, weekly briefs, corpus file and monthly review. One subject, Kenya and East Africa.Not included
X and Meta volume data, which needs licensed API access. Broadcast airtime monitoring, extra subjects and extra countries are priced separately.Think Delus12 / 13The ask
That is the only decision this deck asks for. We will bring the baseline brief, built from the Summit’s own coverage, to the first meeting.
Ten weeks, at the terms on the previous slide.
The pilot clock runs from the date we agree with your team.
We bring the baseline brief, built from the Summit’s own coverage.
Sammy Lusiola, Commercial Lead, Think Delus · slusiola@thinkdelus.com
NairobiThink Delus13 / 13